One of the principal aims of Newmarket Holidays is to deliver high levels of customer care. The evidence would seem to suggest that Newmarket Holidays has been successful in that aim. The steady growth of the company is one good indicator. Newmarket Holidays was founded in 1983. At first, the company concentrated on reader-holidays for the newspaper industry in addition to private group-travel for clubs and societies. These days, Newmarket Holidays still offers reader holidays and group travel. It offers a lot more as well. Holidays include long haul and European air holidays, cruises as well as coach and rail breaks in the United Kingdom and further afield.
The company headquarters of Newmarket Holidays is based at Worcester Park, Surrey, and the company employs close to 200 people and deals with thousands of customers each year. The travel industry has formally recognised the achievements of Newmarket Holidays. In 2012 the company was awarded the Best Tour Operator title in the Italy and Malta category at the British Travel Awards. In the previous year, the company picked up the Best Tour Operator accolade in the Coach Holidays category. All of this is solid evidence that the company’s emphasis on customer satisfaction – in addition to good value, has been successful.
The emphasis on customer service is in evidence not just on the holiday itself but also in the pre-holiday stage. One of the main ways customers can find out about the products available from the company is through the Newmarket Holidays website, www.newmarketholidays.co.uk . This gives comprehensive information about the various products offered, including a full itinerary, accommodation details, prices and departure dates. Customers are able to complete the booking online. Newmarket Holidays also recognises that many customers will prefer to speak to someone before booking. Newmarket Holidays therefore enables customers to complete their booking over the telephone.
On the actual holidays, customers are provided with the services of a Newmarket Holidays Tour Manager. The overall purpose of the Tour Manager is to enable customers to make the most of their holiday. He or she is available throughout the entire trip to answer queries and provide assistance. As Newmarket Holidays states on its website, the purpose of the Tour Manager is also to ‘bring to life’ the locations visited. He or she is helpful, highly knowledgeable and approachable. The ‘Newmarket Difference’ is the phrase used by the company to describe the level of service and value it provides.